--- title: "岩漿火鍋品牌設計" description: "以火紅滾燙的漢方麻辣湯頭聞名的岩漿火鍋，2019 年的品牌識別設計涵蓋標誌、字標、標準色與名片。 標誌結合火山岩漿、公筷母匙與鍋的概念：最上方是一座火山，中段橫放公筷與湯匙，底下一口鍋，鍋身捲起一道岩漿。品牌形象以大地的食材為主，溫潤而有生命力，想把滿滿的能量傳遞給每一位上門的客人。「岩漿」二字採粗厚活潑的…" image: "https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/fe67c34cdb80f55d2c9307aa2f760505.jpg" url: "https://www.finpo.com.tw/work/%E5%B2%A9%E6%BC%BF%E7%81%AB%E9%8D%8B%E5%93%81%E7%89%8C%E8%A8%AD%E8%A8%88" --- # 岩漿火鍋品牌設計 - 完成年份：2019 - 分類：企業形象設計、商標名片設計 - 網頁版：https://www.finpo.com.tw/work/%E5%B2%A9%E6%BC%BF%E7%81%AB%E9%8D%8B%E5%93%81%E7%89%8C%E8%A8%AD%E8%A8%88 - 設計：FINPO 菲舶設計 以火紅滾燙的漢方麻辣湯頭聞名的岩漿火鍋，2019 年的品牌識別設計涵蓋標誌、字標、標準色與名片。 標誌結合火山岩漿、公筷母匙與鍋的概念：最上方是一座火山，中段橫放公筷與湯匙，底下一口鍋，鍋身捲起一道岩漿。品牌形象以大地的食材為主，溫潤而有生命力，想把滿滿的能量傳遞給每一位上門的客人。「岩漿」二字採粗厚活潑的字體，旁邊配上「火鍋」與 Yenchiang Hot Pot。 整體走年輕活潑的暖色調，以咖啡色與深灰打底，標誌用金色，展現設計感，也凸顯品牌的活力與新質感。名片是咖啡色，散落金色與深色的短線，中央放上金色標誌與字標；也示範了黑色圍裙與圓形側招上的應用。 ## 圖片 - 岩漿火鍋品牌設計：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/ac40a35b749049d6d0ea490b0cbf8c46.jpg - 岩漿火鍋品牌設計 作品圖 1：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/fe67c34cdb80f55d2c9307aa2f760505.jpg - 岩漿火鍋品牌設計 作品圖 2：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/f36596d869448ade3a2149a62b918c90.jpg - 岩漿火鍋品牌設計 作品圖 3：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/289788bfca95ff37a48db8770eb7d1db.jpg - 岩漿火鍋品牌設計 作品圖 4：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/7c4f7a4c57fa1b05e66734d4016e1d0e.jpg - 岩漿火鍋品牌設計 作品圖 5：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/4217c8ce3e5a4b3091aff799ed8925f2.jpg - 岩漿火鍋品牌設計 作品圖 6：https://storage.upage.cool/55a489ca4cfb0e11005f8f9d/2022/06/30/a14d6ecf3e4c9ad6cbc203fae7553c8f.jpg ## 結構化資料 ```json { "@context": "https://schema.org", "@graph": [ { "@type": [ "Organization", "LocalBusiness" ], "@id": "https://www.finpo.com.tw/#organization", "name": "FINPO 菲舶設計", "legalName": "菲舶數位科技有限公司", "alternateName": [ "FINPO", "菲舶設計", "FINPO Creative Design", "FINPO, Inc.", "菲舶數位設計" ], "foundingDate": "2008-12-02", "taxID": "24311187", "knowsAbout": [ "視覺企業形象設計", "商業標誌設計", "禮盒與包裝設計", "網站設計製作", "網路開店服務", "廣告文宣設計" ], "award": [ "iF Design Award 2025 — Packaging Design：「雨都上河圖」濾掛咖啡禮盒", "Red Dot Award 2025 — Brands & Communication Design：江義隆伴手禮盒系列", "MUSE Design Awards 2025 Gold — Packaging Design - 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